The Seventies are generally considered a decade of attacks and bombs. It was also a decade full of achievements and social progress. The Caroselli of Eni, advertis, produced for the Italian television from 1967 to 1976, help to better understand some aspects of the society of the decade. Advertising often manage to read in depth the signs of change and also anticipate some features of the following Eighties.
Il decennio dei Settanta in genere viene indicato come quello degli attentati e delle bombe. Invece è stato un decennio ricco di conquiste e di progressi sociali. I Caroselli dell’Eni, prodotti per la televisione dal 1967 al 1976, ci aiutano a comprendere meglio alcuni aspetti della società del decennio. Le opere pubblicitarie spesso riescono a leggere in profondità i segnali di mutamento e ad anticipare anche alcune caratteristiche del decennio successivo.
Corre giovane chi corre Agip! L’Italia che cambia nei Caroselli Eni (1967-1976)
Frescani
2019-01-01
Abstract
The Seventies are generally considered a decade of attacks and bombs. It was also a decade full of achievements and social progress. The Caroselli of Eni, advertis, produced for the Italian television from 1967 to 1976, help to better understand some aspects of the society of the decade. Advertising often manage to read in depth the signs of change and also anticipate some features of the following Eighties.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
