In the era of globalization, audiovisual communication was able to influence (together with the models of life and consumption) the goals of the journey with its invasiveness and depth of language, exalting local values, traditions and culture of a destination, to the point of generating the so-called phenomenon of film tourism. Cinematography, in fact, can have the value of a geographical narrative, but also of a geographical agent, focusing on the relationship between man and the environment and modifying "the conceptions and configurations of the territory" (Terrone, 2010 p. 14). Hence, the contribution aims to illustrate the tendency of Mediterranean realities to showcase their territories. The development of these initiatives, in addition to creating indirect impacts (albeit difficult to measure), has contributed to communicating the image and the culture of the places, to attract tourist interests, to increase a sense of belonging of the local communities necessary to guarantee their survival. However, the scientific literature maintains that of the thousands of locations used by films and TV series, only a few have been able to effectively capture the success obtained following the release of the film, for the purpose of sustainable development of tourism in the area. Therefore, based on the observation of valid assumptions for the transformation from location to destination, it became necessary to examine which inescapable factors have accompanied the process and how much their absence could cause the failure of film tourism. Through this analysis the film production in the Cilento will be presented, to advance some hypotheses on the ability of the specific experience to enhance the territories involved, to the point to confer authenticity and increase tourist attractiveness.
IL CINETURISMO: UN “PASSPARTÙ” PER IL TERRITORIO CILENTANO TRA REALTÀ IMMAGINARIA E NUOVE PROSPETTIVE
Maglio
2019-01-01
Abstract
In the era of globalization, audiovisual communication was able to influence (together with the models of life and consumption) the goals of the journey with its invasiveness and depth of language, exalting local values, traditions and culture of a destination, to the point of generating the so-called phenomenon of film tourism. Cinematography, in fact, can have the value of a geographical narrative, but also of a geographical agent, focusing on the relationship between man and the environment and modifying "the conceptions and configurations of the territory" (Terrone, 2010 p. 14). Hence, the contribution aims to illustrate the tendency of Mediterranean realities to showcase their territories. The development of these initiatives, in addition to creating indirect impacts (albeit difficult to measure), has contributed to communicating the image and the culture of the places, to attract tourist interests, to increase a sense of belonging of the local communities necessary to guarantee their survival. However, the scientific literature maintains that of the thousands of locations used by films and TV series, only a few have been able to effectively capture the success obtained following the release of the film, for the purpose of sustainable development of tourism in the area. Therefore, based on the observation of valid assumptions for the transformation from location to destination, it became necessary to examine which inescapable factors have accompanied the process and how much their absence could cause the failure of film tourism. Through this analysis the film production in the Cilento will be presented, to advance some hypotheses on the ability of the specific experience to enhance the territories involved, to the point to confer authenticity and increase tourist attractiveness.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
