Salerno Telling: An Approach for Cultural Heritage Enhancing

The cultural tourism market is evolving towards a dimension of complete fulfilment of the tourist’s needs. On the one hand, it is enhancing the centrality of the cultural aspect in a 360° travel experience and on the other is paying attention to the choice of one’s journey, completed by, according to each context, all needed services. The information overload, the substantial changes of the traveller’s decisions and the enlargement of the tools of Knowledge available to each connected user are today’s main levers of change and require the use of Context-Aware Systems. In this scenario, a context-aware framework for the fruition of e-Tourism contents and services will be discussed. The proposed system is able of supporting not only tourists but also Public Institutions and professionals, through the dynamic design of core and services for tourism promotion. In order to test the proposed methodology, a prototype has been developed, obtaining promising results.