The transition from the linear economy to the circular economy exhibits some criticalities that can be solved through the identification of factors pushing and pulling the transition itself. By adopting a public good perspective in analysing the main features of the circular business models, this study underlines how the sharing economy business models are well integrated and complementary to some features of the circular economy, representing a strong pulling factor. Other loops of the circular economy need an explicit push factor, individuated in a strong impulse to eco-efficiency, to be reached through consistent incentives to invest in R&D for eco-innovations. Seven case studies are investigated in their aims, feasibility and implementation to support the interpretative framework.
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