Recommender Systems and Digital Storytelling to Enhance Tourism Experience in Cultural Heritage Sites

The world of Cultural Heritage finds significant ad-vantages from fusion with new technologies. For example, the use of Recommender Systems to analyze contextual information and the Digital Storytelling technique allows improving the experience of users who get in touch with artistic and cultural heritage. This paper aims to describe a new approach that suggests cultural-touristic paths exploit recommendation techniques and propose multimedia content. Moreover, the proposed approach aims to provide recommendations when ratings are unknown, using a novel approach that takes advantage of the user and item profile knowledge. The proposed approach has been tested through an application prototype. The test involved standard and expert users of the University of Salerno with promising results.