Les médias sociaux comme environnement d'interactions hyper-personnelles: Le cas des gestionnaires des médias sociaux

This article concerns, firstly, change in workers professional practices of a teamwork of an American high-tech corporation, pushed by ICT. During the research, we tried to develop a dynamic and practical description of the daily life of workers observed in “technologically dense environments” (Bruni 2005 ; Bruni & Gherardi 2007), who live habitually during their work activities. We observe an anthropological and social change, which is evident in the way they work and represent themselves at work.