Managing 's soft side: an explorative study of social care multiservice organizations

This paper explores total quality management soft domain efficacy in social care organizations to determine the extent to which an organization's project success may stem from soft TQM critical success factors. Non-structured interviews were conducted with 16 managers overseeing the prosthetic device regeneration project of the Italian local health unit to explore which soft factors could contribute to the success of a social care multifunctional organization. Organizations' handling of certain projects, such as pivoting on soft TQM issues, may allow them to be configured as multiservice organizations. Therefore, a conceptual model of a multiservice social care organization is proposed. From a managerial perspective, this study presents an interesting success case of a multiservice social care organization with a total annual expenditure of $20 million on prosthetic assistance. Preliminary data show a 13 percent reduction in public expenditure for Salerno's local health unit via a refurbishment project. The paper contributes to the soft TQM literature debate: although Italian local health professionals appear aware of soft TQM issues' implementation and consciously apply them in their organizations and projects, this occurs more with specific CSFs emerging from the literature. Therefore, this article paves the way for further quantitative and theoretical investigations on the adoption of TQM soft issues in social care organizations' performance measurement.