Modelling for Ethical Concerns for Traceability in Time of Pandemic “Do no Harm” or “Better Safe than Sorry!”

We propose a service design for ethics framework that applies the four diamonds-of-context model for complex service design (4DocMod) framework to analyze, decompose, and interpret the main edicts of ethics (credibility, transferability, and validity) in data collection and use in public health complex service systems. We illustrate how different contexts of different actors can be accommodated ethically at the service design level. The paper explains the main artefacts of the 4DocMod framework (diamonds See, Recognize, Organize, Do) against community and individual ethics in several case studies related to the current COvID-19 pandemics facing the use of traceability technologies. The main contribution of the paper highlights how actions and goals in healthcare as a service ecosystem (H-SES) may have contexts, while contextual interpretation of activities constitutes the basis for ethical evaluation.