Leadership in the Digital Age: Between Technological Transformations and Fundamental Principles.

This study explores the evolution of leadership in the context of the digital age, focusing on the impact of social media and new communicative dynamics. Analyzing the shift in the means through which leaders engage with the public, the paper highlights how digital tools have redefined the very nature of leadership, introducing greater transparency and accessibility. However, despite technological innovation, the constant presence of fundamental leadership principles such as integrity, empathy, and strategic vision emerges. This study contends that, while tools evolve, the core values of leadership tend to remain steadfast, adapting to new challenges and opportunities presented by digitization. In conclusion, the analysis suggests that leadership in the digital age takes shape as a dynamic balance between the effective use of new technologies and the preservation of intrinsic principles guiding leaders' behaviour.