Twitter is today one of the most communication platforms and plays a key role as communications and news medium. This has driven most of companies to use Twitter for their advertisement campaign. So, it is crucial for them to have a strategy to individuate the advertisement targeting. In this article, we propose a Rough set-based methodology that analyzes the tweets posted by users during the weeks and interprets their needs and interests in order to disseminate the right advertisement to the right user in the right time.

Discovery of interesting users in twitter by using rough sets

De Maio C.
Writing – Original Draft Preparation
;
Boffa S.
Writing – Original Draft Preparation
2019-01-01

Abstract

Twitter is today one of the most communication platforms and plays a key role as communications and news medium. This has driven most of companies to use Twitter for their advertisement campaign. So, it is crucial for them to have a strategy to individuate the advertisement targeting. In this article, we propose a Rough set-based methodology that analyzes the tweets posted by users during the weeks and interprets their needs and interests in order to disseminate the right advertisement to the right user in the right time.
2019
9789811313271
9789811313288
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11386/4883671
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