Bestiale! Serial storytelling and social media fandom in L’ispettore Coliandro

The aim of this article is to analyse the TV series L’ispettore Coliandro (Inspector Coliandro) (2006–present), starting from the conceptual categories regarding complex storytelling such as extrinsic norms, intrinsic norms, authorship and transmedia. The analysis of the different dimensions of this series (production and distribution history, forms of storytelling, transmedia narrative ecosystem) tries to highlight the peculiar media characteristics of L’ispettore Coliandro, with a twofold objective. First, the article intends to investigate the reasons why Coliandro differs from other Italian detective series. Second, it aims to study how these peculiar characteristics affect the interaction between production and distribution policies, the aesthetic-narrative framework and the fandom. To this end, we present the results of a media content analysis of the posts published on the Facebook group ‘Noi che amiamo l’Ispettore Coliandro’.