Rethinking Talent Management With Corporate Social Responsibility and Employer Branding

In the modern world, society demands that brands contribute to Sustainability Development Goals (SDGs), and expects that the business implements corporate social responsibility (CSR) initiatives. CSR is increasingly seen as a driver of sustainable development. Moreover, today's digital age is shaped by the prevalence of disruptive technologies. This shift is reflected in consumer, employee, and corporate behaviours. Companies carrying out CSR programs achieve positive brand image, improve customer and employee loyalty, enhance talent attraction and acquisition, and retain and motivate employees. This chapter explores the relationships between talent management practices, CSR, and employer branding.