CUOMO, Maria Teresa

CUOMO, Maria Teresa  

Dipartimento di Scienze Economiche e Statistiche/DISES  

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Titolo Data di pubblicazione Autore(i) File
A CONCEPTUAL MODEL FOR THE SUSTAINABLE DEVELOPMENT OF INTEGRATED PORT LOGISTICS 1-gen-2016 Festa, Giuseppe; Festa, Antonio; Metallo, Gerardino; Cuomo, Maria Teresa
A managerial perspective on omnichannel e-customer 1-gen-2018 Cuomo, M. T.; Ceruti, F.; Mazzucchelli, A.; Giordano, A.; Tortora, D.
A MULTISTAKEHOLDER APPROACH FOR MEASURING CORPORATEREPUTATION. A CASE STUDY SURVEY OF ITALIAN LOCAL SMEs 1-gen-2012 Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino
A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION 1-gen-2016 Pantea, Foroudi; Cuomo, Maria Teresa; Foroudi Mohammad, M.
Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis 1-gen-2017 Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino
Advertising Self-Regulation Clearance Processes, Effectiveness and Future Research Agenda 1-gen-2011 Xuemei, Bian; Philip J., Kitchen; Cuomo, Maria Teresa
ANALISI E PREVENZIONE DELLA CRISI D’IMPRESA. LA VALUTAZIONE DEI FATTORI DI RISCHIO ATTRAVERSO UN’INDAGINE EMPIRICA NELL’AREA TERRITORIALE DELL’AGRO SARNESE – NOCERINO 1-gen-2007 Cuomo, Maria Teresa; Villari, A.
Approccio metodologico e nozioni introduttive 1-gen-2016 Cuomo, Maria Teresa; Tortora, Debora
Augmented in-Store Experience: a preliminary study 1-gen-2014 Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino
Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises 1-gen-2022 Cuomo, Maria Teresa; Genovino, Cinzia; Salmista, Orsola; Caprino, Rosa Maria
AUGMENTED REALITY AND SHOPPING EXPERIENCE: IMPACTS ON CONSUMER BEHAVIOR 1-gen-2015 Cuomo, Maria Teresa; Ciasullo, MARIA VINCENZA; Tortora, Debora; Metallo, Gerardino
Augmented Reality in Stores for a New Customer Experience: The Case of ‘The Supermarket of the Future’ at Expo 2015 1-gen-2016 Cuomo, Maria Teresa; Ceruti, Francesca; Festa, Giuseppe; Metallo, Gerardino; Tortora, Debora
Big data for big pharma: Harmonizing business process management to enhance ambidexterity 1-gen-2018 Festa, Giuseppe; Safraou, Imen; Cuomo, Maria Teresa; Solima, Ludovico
BRAND E LEADERSHIP NELLA COMUNICAZIONE PUBBLICITARIA 1-gen-2004 Metallo, Gerardino; Cuomo, Maria Teresa; Festa, Giuseppe
Brand Strategic Role in Territory Marketing 1-gen-2005 Metallo, Gerardino; Cuomo, Maria Teresa; Festa, Giuseppe
Branding – Virtual Space. Past, Present and New Directions in Virtual Worlds 1-gen-2019 Mazzucchelli, A.; Chierici, R.; Cuomo, M. T.
Building a ‘Non-Core Business Theory’ - The Case of Wine Tourism for Wine Firms 1-gen-2016 Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; Foroudi, P.
Building Brand Equity: The Genetic Coding of Mediterranean Brands 1-gen-2009 Cuomo, Maria Teresa; Metallo, Gerardino; Tortora, Debora; Testa, Mario; Philip, Kitchen
Business Digitalization: Corporate Identity and Reputation 1-gen-2023 Foroudi, P.; Cuomo, M. T.
Capital budgeting for information technology service management. Modeling, classyfing, and disclosure from a structural capital perspective. 1-gen-2017 Festa, Giuseppe; Rossi, Matteo; Cuomo, Maria Teresa; Metallo, Gerardino