CUOMO, Maria Teresa
CUOMO, Maria Teresa
Dipartimento di Scienze Economiche e Statistiche/DISES
A CONCEPTUAL MODEL FOR THE SUSTAINABLE DEVELOPMENT OF INTEGRATED PORT LOGISTICS
2016-01-01 Festa, Giuseppe; Festa, Antonio; Metallo, Gerardino; Cuomo, Maria Teresa
A managerial perspective on omnichannel e-customer
2018-01-01 Cuomo, M. T.; Ceruti, F.; Mazzucchelli, A.; Giordano, A.; Tortora, D.
A MULTISTAKEHOLDER APPROACH FOR MEASURING CORPORATEREPUTATION. A CASE STUDY SURVEY OF ITALIAN LOCAL SMEs
2012-01-01 Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino
A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION
2016-01-01 Pantea, Foroudi; Cuomo, Maria Teresa; Foroudi Mohammad, M.
Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis
2017-01-01 Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino
Advertising Self-Regulation Clearance Processes, Effectiveness and Future Research Agenda
2011-01-01 Xuemei, Bian; Philip J., Kitchen; Cuomo, Maria Teresa
ANALISI E PREVENZIONE DELLA CRISI D’IMPRESA. LA VALUTAZIONE DEI FATTORI DI RISCHIO ATTRAVERSO UN’INDAGINE EMPIRICA NELL’AREA TERRITORIALE DELL’AGRO SARNESE – NOCERINO
2007-01-01 Cuomo, Maria Teresa; Villari, A.
Approccio metodologico e nozioni introduttive
2016-01-01 Cuomo, Maria Teresa; Tortora, Debora
Augmented in-Store Experience: a preliminary study
2014-01-01 Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino
Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises
2022-01-01 Cuomo, Maria Teresa; Genovino, Cinzia; Salmista, Orsola; Caprino, Rosa Maria
AUGMENTED REALITY AND SHOPPING EXPERIENCE: IMPACTS ON CONSUMER BEHAVIOR
2015-01-01 Cuomo, Maria Teresa; Ciasullo, MARIA VINCENZA; Tortora, Debora; Metallo, Gerardino
Augmented Reality in Stores for a New Customer Experience: The Case of ‘The Supermarket of the Future’ at Expo 2015
2016-01-01 Cuomo, Maria Teresa; Ceruti, Francesca; Festa, Giuseppe; Metallo, Gerardino; Tortora, Debora
Big data for big pharma: Harmonizing business process management to enhance ambidexterity
2018-01-01 Festa, Giuseppe; Safraou, Imen; Cuomo, Maria Teresa; Solima, Ludovico
BRAND E LEADERSHIP NELLA COMUNICAZIONE PUBBLICITARIA
2004-01-01 Metallo, Gerardino; Cuomo, Maria Teresa; Festa, Giuseppe
Brand Strategic Role in Territory Marketing
2005-01-01 Metallo, Gerardino; Cuomo, Maria Teresa; Festa, Giuseppe
Branding – Virtual Space. Past, Present and New Directions in Virtual Worlds
2019-01-01 Mazzucchelli, A.; Chierici, R.; Cuomo, M. T.
Building a ‘Non-Core Business Theory’ - The Case of Wine Tourism for Wine Firms
2016-01-01 Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; Foroudi, P.
Building Brand Equity: The Genetic Coding of Mediterranean Brands
2009-01-01 Cuomo, Maria Teresa; Metallo, Gerardino; Tortora, Debora; Testa, Mario; Philip, Kitchen
Business Digitalization: Corporate Identity and Reputation
2023-01-01 Foroudi, P.; Cuomo, M. T.
Capital budgeting for information technology service management. Modeling, classyfing, and disclosure from a structural capital perspective.
2017-01-01 Festa, Giuseppe; Rossi, Matteo; Cuomo, Maria Teresa; Metallo, Gerardino