| Nome |
# |
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On the customer lifetime value: a mathematical perspective, file e2915b35-1c63-8981-e053-6605fe0a83a3
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91
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AUGMENTED REALITY AND SHOPPING EXPERIENCE: IMPACTS ON CONSUMER BEHAVIOR, file e2915b31-4d96-8981-e053-6605fe0a83a3
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77
|
|
Enablers for End-User Entrepreneurship: An investigation on Italian Food Bloggers, file e2915b32-ef52-8981-e053-6605fe0a83a3
|
58
|
|
Exploring Consumer Insights in Wine Marketing: An Ethnographic Research on #Winelovers, file e2915b32-20b5-8981-e053-6605fe0a83a3
|
49
|
|
Augmented Reality in Stores for a New Customer Experience: The Case of ‘The Supermarket of the Future’ at Expo 2015, file e2915b33-6d3a-8981-e053-6605fe0a83a3
|
14
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Building a ‘Non-Core Business Theory’ - The Case of Wine Tourism for Wine Firms, file e2915b32-039e-8981-e053-6605fe0a83a3
|
9
|
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The (r)evolution of wine marketing mix: From the 4Ps to the 4Es, file e2915b32-32be-8981-e053-6605fe0a83a3
|
8
|
|
In Store Augmented Reality: Retailing Strategies for Smart Communities, file e2915b31-9c13-8981-e053-6605fe0a83a3
|
7
|
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The service-dominant logic perspective for enhancing the e-commerce of wine - A test/application on the Italian wine sector, file e2915b33-aa52-8981-e053-6605fe0a83a3
|
6
|
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Verso l’impiego di modelli economico-finanziari per la valutazione e la valorizzazione del Patrimonio Artistico-culturale. L’esperienza dell’ambito di Nuceria Alfaterna, file e2915b30-ffe4-8981-e053-6605fe0a83a3
|
5
|
|
INNOVATION NETWORKS AND SOCIAL ENTERPRISES. A social network analysis of the third sector in Italy, file e2915b33-607d-8981-e053-6605fe0a83a3
|
5
|
|
La segmentazione per tratti caratteriali. Una verifica empirica nel settore turistico, file e2915b30-ff75-8981-e053-6605fe0a83a3
|
4
|
|
La misurazione multilivello e multistakeholder della corporate reputation, file e2915b31-1567-8981-e053-6605fe0a83a3
|
4
|
|
Public-private partnerships from a business management perspective - risks and opportunities for SMEs in Europe, file e2915b32-311b-8981-e053-6605fe0a83a3
|
4
|
|
RELATIONSHIP MANAGEMENT IN THE BUSINESS OF QUALITY AND COMMUNICATION, file e2915b32-3a0d-8981-e053-6605fe0a83a3
|
4
|
|
Reviewing Environmental Management Systems: A hypothesis of Reverse Causality, file e2915b33-68d2-8981-e053-6605fe0a83a3
|
4
|
|
null, file e2915b33-7303-8981-e053-6605fe0a83a3
|
4
|
|
Retailing strategies and augmented reality of smart stores, file e2915b33-7309-8981-e053-6605fe0a83a3
|
4
|
|
ENHANCING TRAVELLER EXPERIENCE IN INTEGRATED MOBILITY SERVICES VIA BIG SOCIAL DATA ANALYTICS, file e2915b35-1c91-8981-e053-6605fe0a83a3
|
4
|
|
Building Brand Equity: The Genetic Coding of Mediterranean Brands, file e2915b31-033d-8981-e053-6605fe0a83a3
|
3
|
|
Specializzazione e integrazione nei sistemi distributivi commerciali tra creatività e innovazione territoriale. Modelli a confronto, file e2915b31-160e-8981-e053-6605fe0a83a3
|
3
|
|
Misurare il contributo della comunicazione alla corporate reputation per la creazione di valore, file e2915b31-170d-8981-e053-6605fe0a83a3
|
3
|
|
Corporate Reputation Management. Analisi e modelli di misurazione - II edizione, file e2915b31-ff89-8981-e053-6605fe0a83a3
|
3
|
|
Light green or greenwashing. When communication is really green?, file e2915b33-7307-8981-e053-6605fe0a83a3
|
3
|
|
Digital transformation and tourist experience co-design: Big social data for planning cultural tourism, file e2915b34-9d0d-8981-e053-6605fe0a83a3
|
3
|
|
Does learning from innovation failure enhance innovation performance? A quantitative investigation of small businesses, file e9442a2d-b71f-4a91-906c-2024b99b57a7
|
3
|
|
La gestione della farmacia. Guida pratica al miglioramento delle performance, file e2915b31-033f-8981-e053-6605fe0a83a3
|
2
|
|
Segmentation by character traits: a preliminary empirical assessment for tourism sector products, file e2915b31-0986-8981-e053-6605fe0a83a3
|
2
|
|
Opportunità, limiti e criticità dei social network., file e2915b31-1c80-8981-e053-6605fe0a83a3
|
2
|
|
L'impresa familiare., file e2915b31-1ede-8981-e053-6605fe0a83a3
|
2
|
|
Solid Green and Greenwashing: When Is Communication Really Green?, file e2915b31-f912-8981-e053-6605fe0a83a3
|
2
|
|
Corporate Reputation Management. Analisi e modelli di misurazione, file e2915b31-faa8-8981-e053-6605fe0a83a3
|
2
|
|
INVESTMENT EVALUATION IN INFORMATION TECHNOLOGY SERVICE MANAGEMENT - A THEORETICAL MODEL FOR CLASSIFICATION AND MEASUREMENT, file e2915b32-02b1-8981-e053-6605fe0a83a3
|
2
|
|
Dalla Strategia al Piano - Elementi informativi e di supporto, file e2915b32-3223-8981-e053-6605fe0a83a3
|
2
|
|
Big data for big pharma: Harmonizing business process management to enhance ambidexterity, file e2915b34-7057-8981-e053-6605fe0a83a3
|
2
|
|
Country-of-origin effect and millennials’ wine preferences–a comparative experiment, file e2915b34-785f-8981-e053-6605fe0a83a3
|
2
|
|
User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context, file e2915b34-bc92-8981-e053-6605fe0a83a3
|
2
|
|
Cuomo M.T.,Caprino RM.,Genovino C. ,Tortora D.,(2021) in Foroudi, P., & Palazzo, M. Sustainable Branding Ethical,social and environmental cases and prospectives - Climate change, environmental auditing, and corporate/brand strategy, Chapter 7- London Routledge ISBN 9780367428822, file e2915b35-72db-8981-e053-6605fe0a83a3
|
2
|
|
Business Digitalization: Corporate Identity and Reputation, file 0f9a7d43-6517-422c-9bbe-26a272dbcaf4
|
1
|
|
IL CENTRO COMMERCIALE NATURALE PER LA VALORIZZAZIONE DEI CENTRI STORICI CITTADINI, file e2915b30-f459-8981-e053-6605fe0a83a3
|
1
|
|
RAFFORZARE E COMUNICARE LE IDENTITA' PER VALORIZZARNE LE DIFFERENZE, file e2915b30-f83a-8981-e053-6605fe0a83a3
|
1
|
|
Il ruolo del marketing in un contesto interculturale. Verso la prospettiva culture bound, file e2915b30-f96d-8981-e053-6605fe0a83a3
|
1
|
|
I prodotti tipici locali: il nuovo paradigma del lusso, file e2915b30-f96e-8981-e053-6605fe0a83a3
|
1
|
|
Comunicazione multiculturale e comportamento d'acquisto dei migranti tra integrazione e identità, file e2915b30-f976-8981-e053-6605fe0a83a3
|
1
|
|
Improving competitiveness in the tourism industry by building sustainability: EU approach, (), in: Esperienze d’impresa, n°1, 2010, file e2915b31-02ed-8981-e053-6605fe0a83a3
|
1
|
|
LA COMUNICAZIONE PUBBLICA ISTITUZIONALE "A E PER" I "DIVERSAMENTE ABILI", file e2915b31-033e-8981-e053-6605fe0a83a3
|
1
|
|
Control and analysis of proposal management in B2B: considerations and applications, file e2915b31-0619-8981-e053-6605fe0a83a3
|
1
|
|
LA RESOURCE-BASED VIEW PER LO SVILUPPO D'IMPRESA, file e2915b31-1cc5-8981-e053-6605fe0a83a3
|
1
|
|
Advertising Self-Regulation Clearance Processes, Effectiveness and Future Research Agenda, file e2915b31-1ef9-8981-e053-6605fe0a83a3
|
1
|
|
Approccio metodologico e nozioni introduttive, file e2915b32-0038-8981-e053-6605fe0a83a3
|
1
|
|
Financial feasibility of sustainable events, file e2915b32-3291-8981-e053-6605fe0a83a3
|
1
|
|
Service Dominant Logic for Wine E-Commerce Sites - Evidence from Italy, file e2915b33-6221-8981-e053-6605fe0a83a3
|
1
|
|
Sensory brand experience via augmented reality in the Italian fashion retailing system. A preliminary analysis, file e2915b33-6d38-8981-e053-6605fe0a83a3
|
1
|
|
Effects of corporate ethical practices on financial performance in the Italian banking services listed companies., file e2915b33-6d3c-8981-e053-6605fe0a83a3
|
1
|
|
Consumers Augmented Experience and Digital Engagement Tools: Some Evidences, file e2915b33-7305-8981-e053-6605fe0a83a3
|
1
|
|
Capital budgeting for information technology service management. Modeling, classyfing, and disclosure from a structural capital perspective., file e2915b33-bcc8-8981-e053-6605fe0a83a3
|
1
|
|
Opportunities and challenges in the contribution of wine routes to wine tourism in Italy – A stakeholders' perspective of development, file e2915b33-db09-8981-e053-6605fe0a83a3
|
1
|
|
Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption, file e2915b33-ed0d-8981-e053-6605fe0a83a3
|
1
|
|
Enhancing stakeholder networks in wine tourism – evidence from Italian small municipalities, file e2915b34-8b01-8981-e053-6605fe0a83a3
|
1
|
| Totale |
427 |