PALAZZO, MARIA

PALAZZO, MARIA  

Dipartimento di Scienze Politiche e della Comunicazione/DISPC  

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Titolo Data di pubblicazione Autore(i) File
A closer look to root causes of greenwashing. Some propositions about dimensions of CSR communication 1-gen-2013 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria; Wim, Elving
A comparative analysis between US and Italian food companies on stakeholder relationships via websites 1-gen-2010 Siano, Alfonso; Mario, Siglioccolo; Palazzo, Maria
Advertising and Brand Trust: Perspectives From the UK and Italy 1-gen-2013 Annie, Danbury; Palazzo, Maria; Kathleen Mortimer, Mortimer; Siano, Alfonso
Aligning Corporate Community Relations to CSR communication strategies. ENI: a case study 1-gen-2009 Siano, Alfonso; Palazzo, Maria; Vollero, Agostino
ALINEANDO LAS RELACIONES ENTRE LA EMPRESA Y LA SOCIEDAD MEDIANTE LA COMUNICACIÓN DE LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. UNA COMPARACIÓN ENTRE ENI E IBERDROLA EN LOS CONTEXTOS ITALIANO Y ESPAÑOL 1-gen-2013 Nuria Rodríguez, Priego; Siano, Alfonso; Palazzo, Maria; Vollero, Agostino
Applying Ingredient Branding Strategy to Improve Competitiveness in Service Systems 1-gen-2014 Siano, Alfonso; DELLA VOLPE, Maddalena; Bassano, Clara; Palazzo, Maria; Romano, Gennaro
Avoiding the greenwashing trap: between CSR communication and stakeholder engagement 1-gen-2016 Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; Elving, Wim J. L.
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing 1-gen-2020 Palazzo, Maria; Foroudi, Pantea; Siano, Alfonso
Branding: a new beginning for financial services? 1-gen-2013 Jillian, Farquhar; Siano, Alfonso; Palazzo, Maria
Branding: Ethic, sustainability, and Inclusion 1-gen-2019 Palazzo, Maria; Siano, Alfonso
Business areas that can benefit of dual marketing practices.Presentation of case studies 1-gen-2020 Palazzo, Maria; Ferri, Antonella
Communicating CSR for legitimacy: a comparison between service and product companies. 1-gen-2017 Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; Sardanelli, Domenico
Conceptualizing content marketing: a delphi approach 1-gen-2015 Vollero, Agostino; Palazzo, Maria
Conclusion to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing 1-gen-2020 Palazzo, Maria; Foroudi, Pantea; Siano, Alfonso
Consumer attitudes towards global and local brands: a comparative study 1-gen-2012 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria; Addeo, Felice
Consumer Empowerment and Corporate Reputation Management: Internet Marketing Implications 1-gen-2010 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria
Contemporary Issues in Branding 1-gen-2019 Foroudi, Pantea; Palazzo, Maria
Corporate Communication and CSR; comparing Italian and Dutch energy companies on anti-­greenwashing strategies 1-gen-2011 Vollero, Agostino; Siano, Alfonso; Palazzo, Maria; Wim, Elving
Corporate Community Relations: A sub-Saharan bank Perspective 1-gen-2013 Linda, Deigh; Palazzo, Maria; Siano, Alfonso
Corporate Community Relations: What's the matter with Lombard industrial districts in Italy? 1-gen-2009 Philip J., Kitchen; Siano, Alfonso; Palazzo, Maria