PALAZZO, MARIA
PALAZZO, MARIA
Dipartimento di Scienze Politiche e della Comunicazione/DISPC
A closer look to root causes of greenwashing. Some propositions about dimensions of CSR communication
2013-01-01 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria; Wim, Elving
A comparative analysis between US and Italian food companies on stakeholder relationships via websites
2010-01-01 Siano, Alfonso; Mario, Siglioccolo; Palazzo, Maria
A systematic literature review of food sustainable supply chain management (FSSCM): building blocks and research trends
2022-01-01 Palazzo, M.; Vollero, A.
Advertising and Brand Trust: Perspectives From the UK and Italy
2013-01-01 Annie, Danbury; Palazzo, Maria; Kathleen Mortimer, Mortimer; Siano, Alfonso
Aligning Corporate Community Relations to CSR communication strategies. ENI: a case study
2009-01-01 Siano, Alfonso; Palazzo, Maria; Vollero, Agostino
ALINEANDO LAS RELACIONES ENTRE LA EMPRESA Y LA SOCIEDAD MEDIANTE LA COMUNICACIÓN DE LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. UNA COMPARACIÓN ENTRE ENI E IBERDROLA EN LOS CONTEXTOS ITALIANO Y ESPAÑOL
2013-01-01 Nuria Rodríguez, Priego; Siano, Alfonso; Palazzo, Maria; Vollero, Agostino
An Italian Business Model for Engaging Organisations to Social Wellness: A Focus on the for Benefit Companies
2018-01-01 Ferri, Antonella; Palazzo, Maria
Applying Ingredient Branding Strategy to Improve Competitiveness in Service Systems
2014-01-01 Siano, Alfonso; DELLA VOLPE, Maddalena; Bassano, Clara; Palazzo, Maria; Romano, Gennaro
Avoiding the greenwashing trap: between CSR communication and stakeholder engagement
2016-01-01 Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; Elving, Wim J. L.
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing
2020-01-01 Palazzo, Maria; Foroudi, Pantea; Siano, Alfonso
Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry
2023-01-01 Confetto, Mg; Palazzo, M; Ferri, Ma; Normando, M
Branding: a new beginning for financial services?
2013-01-01 Jillian, Farquhar; Siano, Alfonso; Palazzo, Maria
Branding: Ethic, sustainability, and Inclusion
2019-01-01 Palazzo, Maria; Siano, Alfonso
Business areas that can benefit of dual marketing practices.Presentation of case studies
2020-01-01 Palazzo, Maria; Ferri, Antonella
Communicating CSR for legitimacy: a comparison between service and product companies.
2017-01-01 Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; Sardanelli, Domenico
Conceptualizing content marketing: a delphi approach
2015-01-01 Vollero, Agostino; Palazzo, Maria
Conclusion to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing
2020-01-01 Palazzo, Maria; Foroudi, Pantea; Siano, Alfonso
Consumer attitudes towards global and local brands: a comparative study
2012-01-01 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria; Addeo, Felice
Consumer Empowerment and Corporate Reputation Management: Internet Marketing Implications
2010-01-01 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria
Contemporary Issues in Branding
2019-01-01 Foroudi, Pantea; Palazzo, Maria