Adopting the interpretative lens provided by the Systems Thinking and Service Logic, the paper pursues a twofold aim: 1] from one side it offers a wider picture of fashion sector with the aim to support both researchers and practitioners in defining more valuable and effective approaches and 2] from the other side it investigates the customers’ perspectives and their approach to Information and Communication Technologies in the fashion sector. After the definition of four hypotheses, the perceptions of a sample of 1125 customers are investigated through a qualitative survey and the results are analysed using Structural Equation Modelling.

Amendola, C., Calabrese, M., & Caputo, F. (2018). Fashion companies and customer satisfaction: A relation mediated by Information and Communication Technologies. Journal of Retailing and Consumer Services, 43, 251-257.

Calabrese Mario;Caputo Francesco
;
2018

Abstract

Adopting the interpretative lens provided by the Systems Thinking and Service Logic, the paper pursues a twofold aim: 1] from one side it offers a wider picture of fashion sector with the aim to support both researchers and practitioners in defining more valuable and effective approaches and 2] from the other side it investigates the customers’ perspectives and their approach to Information and Communication Technologies in the fashion sector. After the definition of four hypotheses, the perceptions of a sample of 1125 customers are investigated through a qualitative survey and the results are analysed using Structural Equation Modelling.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11386/4719749
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