Usefulness of Network Analysis to Characterize Technology Leaders in Small Dual-Purpose Cattle Farms in Mexico

The low technology adoption rate is one of the major problems in very small dual-purpose cattle farms in Mexico. Using the social network analysis approach, we characterized the farmer leaders in the innovation network and deepened the knowledge on the low technological adoption causes. The sample consisted of 383 very small farms of dual-purpose cattle characterized by using nine reproductive management technologies. Our findings suggested that the network position of farmers had a significant impact on the technological level. Hence, the farmers farthest from the technology leaders showed the lowest levels of betweenness centrality index and high rates of constraint. Apart from this, advice, productive orientation, and intensification were also differentiating elements at the technological level. The findings provided relevant insights and useful tools to policy makers to better support, coordinate and enhance the adoption of innovation among smallholders