When a technique or a research issue has reached a certain maturity, it is essential for the scientific community to assess its state of the art. Conjoint Analysis (CA), although defined as a market research technique, has been widely used in several domains. The most significant reviews on CA offered partial outlines about its use and its theoretical developments. In this paper, we aim at providing an overall framework of the past two decades of CA through a bibliometric analysis of the reference literature.
A bibliometric study on the evolution of Conjoint Analysis in 1998-2017
Michelangelo Misuraca;
2020-01-01
Abstract
When a technique or a research issue has reached a certain maturity, it is essential for the scientific community to assess its state of the art. Conjoint Analysis (CA), although defined as a market research technique, has been widely used in several domains. The most significant reviews on CA offered partial outlines about its use and its theoretical developments. In this paper, we aim at providing an overall framework of the past two decades of CA through a bibliometric analysis of the reference literature.File in questo prodotto:
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