The concept of denial is introduced on rumor spreading processes. The denials occur with a certain rate and they reset to start the initial situation. A population of N individuals is subdivided into ignorants, spreaders and stiflers; at the initial time there is only one spreader and the rest of the population is ignorant. The denials are introduced in the classic DK model and in its generalization, in which a spreader can transmit the rumor at most to k ignorants. The steady state densities are analyzed for these models. Finally, a numerical analysis is performed to study the rule of the involved parameters and to compare the proposed models.