The scope of the research regards connection between nation branding and Millennials in wine marketing. This focus seems very relevant for wineries, considering that Millennials are also nowadays wine consumers, but most of all, they will become the great part of consumers in few years.

Influence of country-of-origin reputation in wine preferences of millennials: a comparative experiment between France and Italy

FESTA, GIUSEPPE;CUOMO, Maria Teresa;METALLO, Gerardino;
2017

Abstract

The scope of the research regards connection between nation branding and Millennials in wine marketing. This focus seems very relevant for wineries, considering that Millennials are also nowadays wine consumers, but most of all, they will become the great part of consumers in few years.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11386/4692396
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