UniSa - IRIS Institutional Research Information System

PALAZZO, MARIA
 Distribuzione geografica
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Continente #
NA - Nord America 3.119
EU - Europa 1.135
AS - Asia 664
SA - Sud America 11
AF - Africa 7
OC - Oceania 7
Continente sconosciuto - Info sul continente non disponibili 4
Totale 4.947
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Nazione #
US - Stati Uniti d'America 3.108
IT - Italia 481
CN - Cina 280
UA - Ucraina 218
SG - Singapore 138
VN - Vietnam 122
IE - Irlanda 116
DE - Germania 114
TR - Turchia 66
FI - Finlandia 47
SE - Svezia 42
GB - Regno Unito 31
FR - Francia 28
IN - India 20
CZ - Repubblica Ceca 12
ID - Indonesia 12
NL - Olanda 12
RU - Federazione Russa 11
CA - Canada 8
AU - Australia 7
RO - Romania 6
SA - Arabia Saudita 6
BG - Bulgaria 5
BR - Brasile 5
AT - Austria 4
EU - Europa 3
GE - Georgia 3
MY - Malesia 3
PE - Perù 3
PK - Pakistan 3
CO - Colombia 2
HU - Ungheria 2
IR - Iran 2
KR - Corea 2
NG - Nigeria 2
TW - Taiwan 2
ZA - Sudafrica 2
A2 - ???statistics.table.value.countryCode.A2??? 1
AE - Emirati Arabi Uniti 1
BS - Bahamas 1
CH - Svizzera 1
DK - Danimarca 1
DO - Repubblica Dominicana 1
ES - Italia 1
GH - Ghana 1
GL - Groenlandia 1
HK - Hong Kong 1
JP - Giappone 1
KE - Kenya 1
MA - Marocco 1
MD - Moldavia 1
PH - Filippine 1
PT - Portogallo 1
SI - Slovenia 1
UZ - Uzbekistan 1
VE - Venezuela 1
Totale 4.947
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Città #
Ann Arbor 780
Chandler 369
Princeton 314
Jacksonville 282
Wilmington 248
Woodbridge 236
Ashburn 121
Dong Ket 120
Houston 109
Dublin 108
Salerno 79
Singapore 77
Andover 71
Izmir 65
Nanjing 57
Beijing 50
Boardman 42
Pellezzano 39
Milan 33
Rome 27
Fairfield 24
Hebei 22
Shenyang 22
Nanchang 19
Napoli 19
Jiaxing 16
Norwalk 15
Redwood City 15
Tianjin 15
Pune 14
Guangzhou 13
Brno 12
Changsha 12
San Diego 12
Munich 11
Naples 10
Düsseldorf 9
Barcellona Pozzo di Gotto 8
Cambridge 8
Jakarta 8
Mestre 8
Casalnuovo di Napoli 7
Dallas 7
Salice Salentino 7
Seattle 7
Fisciano 6
Nürnberg 6
Washington 6
Bologna 5
Dearborn 5
Jinan 5
Ottawa 5
Paris 5
Prato 5
Sofia 5
Acerra 4
Aprilia 4
Atlanta 4
Boissey-le-Chatel 4
Bucharest 4
Catania 4
Kerkdriel 4
Los Angeles 4
Rouen 4
San Nicola la Strada 4
Spinea 4
Sydney 4
Amsterdam 3
Aschaffenburg 3
Berlin 3
Dammam 3
Eboli 3
Edinburgh 3
Hangzhou 3
Karachi 3
Kochi 3
Kunming 3
Menlo Park 3
Niteroi 3
Riyadh 3
Tayport 3
Tbilisi 3
Torre del Greco 3
Trento 3
Turin 3
Ancona 2
Assago 2
Bandung 2
Bracigliano 2
Cagliari 2
Caivano 2
Camposampiero 2
Cardiff 2
Casoria 2
Cava de' Tirreni 2
Cavenago Di Brianza 2
Dieppe 2
Doesburg 2
Dresden 2
Esslingen am Neckar 2
Totale 3.732
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Nome #
Towards the Integration between Corporate Community Relations and CSR Communication Strategies. The Enel Case Study 133
A closer look to root causes of greenwashing. Some propositions about dimensions of CSR communication 114
Avoiding the greenwashing trap: between CSR communication and stakeholder engagement 113
“Working towards Dual Marketing Communications” 111
The role played by community in the relationship firm-customer: the online expert investment communities 108
Sharing economy e valorizzazione del patrimonio culturale: il caso Made in Cloister 107
Aligning Corporate Community Relations to CSR communication strategies. ENI: a case study 103
Corporate Community Relations: What's the matter with Lombard industrial districts in Italy? 99
Conceptualizing content marketing: a delphi approach 97
Exploring and Categorizing Employer Branding Tools Implemented in Italian Companies 96
Exploring the role of online consumer empowerment in reputation building: research questions and hypotheses 96
“Ingredient branding: A strategic level of the emerging Dual Marketing Communications” 90
Examining the significance of content marketing. New approach in digital marketing or management fashion? 90
Web analytics: livelli e metriche per il marketing e la comunicazione 88
TOWARDS THE INTEGRATION BETWEEN CORPORATE COMMUNITYRELATIONS AND CSR COMMUNICATION STRATEGIES. THE ENEL CASE STUDY 83
A comparative analysis between US and Italian food companies on stakeholder relationships via websites 82
L’atteggiamento dei consumatori nei confronti dei global brand: uno studio esplorativo in tre paesi europei 82
Developing a Framework for Measuring Effectiveness of Sustainability Communications through Corporate Websites 82
Applying Ingredient Branding Strategy to Improve Competitiveness in Service Systems 82
ALINEANDO LAS RELACIONES ENTRE LA EMPRESA Y LA SOCIEDAD MEDIANTE LA COMUNICACIÓN DE LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. UNA COMPARACIÓN ENTRE ENI E IBERDROLA EN LOS CONTEXTOS ITALIANO Y ESPAÑOL 81
Expert Investment Community: l'impatto del web 2.0 sulle relazioni con il contesto finanziario 80
Advertising and Brand Trust: Perspectives From the UK and Italy 80
Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication 80
Identifying new segments from a global branding perspective: a three-country study 78
Principi e strumenti di management della comunicazione per la sostenibilità 77
Corporate social responsibility: engaging the community 77
“The Value and Significance of Corporate Community Relations: An Italian SME Perspective” 76
The role of corporate community relations for a strategic approach to CSR communication. Some insights from two case studies. 75
ESPAÑA E ITALIA: TAN CERCA Y TAN LEJOS. ESTUDIO EXPLORATORIO DE LOS EFECTOS DEL PAÍS DE ORIGEN EN LAS ACTITUDES HACIA LAS MARCAS TOP OF MIND EN EL CONTEXTO ESPANOL E ITALIANO 75
La comunicazione per la sostenibilità in ambiente digitale 74
Networks For Local Development: Planning a Local Festival (Cal-Iter) For the Avellino’s Cheese Industry 73
Branding: a new beginning for financial services? 73
“Making Services More Tangible using Ingredient Branding Strategy” 72
Consumer attitudes towards global and local brands: a comparative study 71
IngredientBrandingStrategy in manufacturing sector: enhancing the valueproposition 68
The impact of “social mediascape” on brand communication: CSR risks in tweetjacking 68
Communicating CSR for legitimacy: a comparison between service and product companies. 67
Cultural Perspectiveson Advertising Perceptions and Brand Trustworthiness 66
The positive effects of ingredient branding reached by Tetra Pak Italy 65
Consumer Empowerment and Corporate Reputation Management: Internet Marketing Implications 63
IMC and place tourism: toward a conceptual model 63
Creating value with country-specific consumer attitudes: an explorative study on students’ perceptions of top-of-mind brands in two European Countries 62
Tetra Pak Italy’s Ingredient Branding: an exploratory case of strategic communication 62
Corporate Communication and CSR; comparing Italian and Dutch energy companies on anti-­greenwashing strategies 61
‘Bernstein’s communication wheel revisited’ 59
“Tetra Pak Italy: key factors of success and positive effects of ingredient branding" 58
Corporate Community Relations: A sub-Saharan bank Perspective 58
Sustainability of strategic Corporate Social Responsability in Financial Sector of Developing Countries: a Ghana Perspective 57
The Role of Physical Metaphors for Decision-Making in Integrated Corporate Communication 55
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing 52
The Role of Igers inthe Territorial Dynamics of Sustainable Tourism-oriented Destinations 50
Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies 49
Urban and rural destinations on Instagram: exploring the influencers’ role in #sustainabletourism 49
“Dual Marketing Communications in B2B and B2C Contexts” 48
“Networks For Local Development: Planning a Local Festival (Cal-Iter) For the Avellino’s Cheese Industry” 46
CSR of foreign banks from Central and Eastern Europe – an international comparison 46
Nationalism and familiarity in consumer attitudes to top-of-mind corporate brands: a comparison between Italian and Spanish students 45
Branding: Ethic, sustainability, and Inclusion 41
A systematic literature review of food sustainable supply chain management (FSSCM): building blocks and research trends 37
From strategic corporate social responsibility to value creation: an analysis of corporate website communication in the banking sector 36
Managing CSR communication: A study of legitimacy-seeking strategies adopted by service and product companies 35
Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs? 35
Contemporary Issues in Branding 35
Integrated marketing communication in B2B2C area 34
From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape 34
Developing Corporate Communications in Italian firms: An Exploratory Study 33
From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast 33
Rethinking Bernstein communication wheel: A re-visitation of a communication tool 32
Ingredient Brand Strategy in manufacturing sector: enhancing the value proposition 30
Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities 29
The evaluation of the impact of innovation management capability to organisational performance 28
Conclusion to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing 27
Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry 26
Fifth-generation (5G) communication networks and sustainability: a research agenda 25
How to boost place branding leveraging on community relations. An exploration of banking sector in Ghana 24
Introduction to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing 23
Business areas that can benefit of dual marketing practices.Presentation of case studies 22
Introduction to Contemporary Issues in Branding 21
Teaching Corporate Social Responsibility and Business Ethics at Economic Programs 21
Intelligent packaging in the transition from linear to circular economy: Driving research in practice 18
An Italian Business Model for Engaging Organisations to Social Wellness: A Focus on the for Benefit Companies 16
Big data per l'open innovation. Trends, opportunità e nuove sfide per i decision makers nel mercato del lavoro 15
Industrial branding: communicating in business to business sector 15
Mobile Banking: An Innovative Solution for Increasing Financial Inclusion in Sub-Saharan African Countries: Evidence from Nigeria 15
Towards Ethical Consumption Activities among Tourism Firms: Nexus of Environmental Knowledge, CSR Participation and Psychological Social Support 14
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Dual marketing communications: Enriching channel value network with a multi-channel strategic communication 14
MIXED-METHODS RESEARCH. Why and how to use it 13
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector 11
Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between Londo and New York 11
Following footprints of strategic corporate social responsibility: the effect of digital transformations 2
Totale 5.134
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Categoria #
all - tutte 17.210
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 17.210
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/2020378 0 0 0 8 56 5 60 23 49 38 92 47
2020/2021535 34 42 51 9 51 22 57 11 68 5 52 133
2021/2022599 14 0 2 17 35 1 15 22 85 79 74 255
2022/2023870 97 73 19 112 87 181 0 87 130 6 47 31
2023/2024574 33 62 34 43 31 70 29 51 21 38 63 99
2024/2025147 60 22 48 17 0 0 0 0 0 0 0 0
Totale 5.134