UniSa - IRIS Institutional Research Information System

PALAZZO, MARIA
 Distribuzione geografica
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Continente #
NA - Nord America 3.257
EU - Europa 1.522
AS - Asia 1.023
SA - Sud America 88
AF - Africa 15
OC - Oceania 7
Continente sconosciuto - Info sul continente non disponibili 4
Totale 5.916
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Nazione #
US - Stati Uniti d'America 3.235
IT - Italia 562
SG - Singapore 333
CN - Cina 300
UA - Ucraina 218
RU - Federazione Russa 187
DE - Germania 161
VN - Vietnam 123
IE - Irlanda 119
BR - Brasile 77
TR - Turchia 71
KR - Corea 63
FI - Finlandia 57
SE - Svezia 46
GB - Regno Unito 44
HK - Hong Kong 33
AT - Austria 29
FR - Francia 29
IN - India 24
NL - Olanda 17
CZ - Repubblica Ceca 13
ID - Indonesia 12
RO - Romania 12
CA - Canada 11
TW - Taiwan 11
SA - Arabia Saudita 9
AU - Australia 7
MY - Malesia 7
JP - Giappone 6
PT - Portogallo 6
BG - Bulgaria 5
MA - Marocco 5
PH - Filippine 5
PK - Pakistan 5
PL - Polonia 5
ZA - Sudafrica 5
BD - Bangladesh 4
ES - Italia 4
GE - Georgia 4
AR - Argentina 3
EU - Europa 3
PE - Perù 3
UZ - Uzbekistan 3
CO - Colombia 2
CR - Costa Rica 2
DO - Repubblica Dominicana 2
HU - Ungheria 2
IR - Iran 2
JM - Giamaica 2
NG - Nigeria 2
NP - Nepal 2
VE - Venezuela 2
A2 - ???statistics.table.value.countryCode.A2??? 1
AE - Emirati Arabi Uniti 1
AL - Albania 1
AZ - Azerbaigian 1
BS - Bahamas 1
CH - Svizzera 1
DK - Danimarca 1
EC - Ecuador 1
GH - Ghana 1
GL - Groenlandia 1
GT - Guatemala 1
IL - Israele 1
JO - Giordania 1
KE - Kenya 1
KG - Kirghizistan 1
LT - Lituania 1
MD - Moldavia 1
MX - Messico 1
NI - Nicaragua 1
OM - Oman 1
SI - Slovenia 1
SN - Senegal 1
Totale 5.916
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Città #
Ann Arbor 780
Chandler 369
Princeton 314
Jacksonville 282
Wilmington 248
Woodbridge 236
Singapore 140
Ashburn 130
Dong Ket 120
Dublin 111
Houston 109
Salerno 80
Andover 71
Izmir 65
Nanjing 57
Moscow 56
Beijing 54
Milan 45
Boardman 42
Pellezzano 39
Rome 36
Hong Kong 33
Munich 32
Naples 27
Fairfield 24
Hebei 22
Nuremberg 22
Shenyang 22
Nanchang 19
Napoli 19
Guangzhou 16
Jiaxing 16
Norwalk 15
Redwood City 15
Tianjin 15
Los Angeles 14
Pune 14
Vienna 14
Changsha 13
Brno 12
San Diego 12
Dallas 9
Düsseldorf 9
Barcellona Pozzo di Gotto 8
Cambridge 8
Fisciano 8
Jakarta 8
Mestre 8
New York 8
The Dalles 8
Turku 8
Casalnuovo di Napoli 7
Hsinchu 7
Portici 7
Salice Salentino 7
Seattle 7
Nürnberg 6
Washington 6
Amsterdam 5
Atlanta 5
Bologna 5
Bucharest 5
Collecchio 5
Dearborn 5
Derby 5
Jinan 5
London 5
Ottawa 5
Paris 5
Prato 5
Sofia 5
Acerra 4
Aprilia 4
Boissey-le-Chatel 4
Boston 4
Bozüyük 4
Caserta 4
Catania 4
Columbus 4
Dammam 4
Hangzhou 4
Kerkdriel 4
Riyadh 4
Rouen 4
San Nicola la Strada 4
Spinea 4
Stockholm 4
Sydney 4
Tbilisi 4
Tokyo 4
Warsaw 4
Amadora 3
Ancona 3
Angri 3
Aschaffenburg 3
Berlin 3
Brasília 3
Brooklyn 3
Camaçari 3
Cernavodă 3
Totale 4.061
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Nome #
Towards the Integration between Corporate Community Relations and CSR Communication Strategies. The Enel Case Study 137
Avoiding the greenwashing trap: between CSR communication and stakeholder engagement 137
A closer look to root causes of greenwashing. Some propositions about dimensions of CSR communication 131
Conceptualizing content marketing: a delphi approach 122
Sharing economy e valorizzazione del patrimonio culturale: il caso Made in Cloister 121
“Working towards Dual Marketing Communications” 116
Aligning Corporate Community Relations to CSR communication strategies. ENI: a case study 113
Web analytics: livelli e metriche per il marketing e la comunicazione 113
The role played by community in the relationship firm-customer: the online expert investment communities 111
Exploring and Categorizing Employer Branding Tools Implemented in Italian Companies 108
Corporate Community Relations: What's the matter with Lombard industrial districts in Italy? 106
Applying Ingredient Branding Strategy to Improve Competitiveness in Service Systems 106
Principi e strumenti di management della comunicazione per la sostenibilità 104
Exploring the role of online consumer empowerment in reputation building: research questions and hypotheses 102
“Ingredient branding: A strategic level of the emerging Dual Marketing Communications” 101
Advertising and Brand Trust: Perspectives From the UK and Italy 99
Developing a Framework for Measuring Effectiveness of Sustainability Communications through Corporate Websites 97
A comparative analysis between US and Italian food companies on stakeholder relationships via websites 96
Examining the significance of content marketing. New approach in digital marketing or management fashion? 96
ALINEANDO LAS RELACIONES ENTRE LA EMPRESA Y LA SOCIEDAD MEDIANTE LA COMUNICACIÓN DE LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. UNA COMPARACIÓN ENTRE ENI E IBERDROLA EN LOS CONTEXTOS ITALIANO Y ESPAÑOL 92
La comunicazione per la sostenibilità in ambiente digitale 91
Consumer attitudes towards global and local brands: a comparative study 90
L’atteggiamento dei consumatori nei confronti dei global brand: uno studio esplorativo in tre paesi europei 88
TOWARDS THE INTEGRATION BETWEEN CORPORATE COMMUNITYRELATIONS AND CSR COMMUNICATION STRATEGIES. THE ENEL CASE STUDY 87
IngredientBrandingStrategy in manufacturing sector: enhancing the valueproposition 87
Identifying new segments from a global branding perspective: a three-country study 87
Urban and rural destinations on Instagram: exploring the influencers’ role in #sustainabletourism 87
Branding: a new beginning for financial services? 86
Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication 86
Corporate social responsibility: engaging the community 86
Expert Investment Community: l'impatto del web 2.0 sulle relazioni con il contesto finanziario 85
ESPAÑA E ITALIA: TAN CERCA Y TAN LEJOS. ESTUDIO EXPLORATORIO DE LOS EFECTOS DEL PAÍS DE ORIGEN EN LAS ACTITUDES HACIA LAS MARCAS TOP OF MIND EN EL CONTEXTO ESPANOL E ITALIANO 85
The role of corporate community relations for a strategic approach to CSR communication. Some insights from two case studies. 82
“The Value and Significance of Corporate Community Relations: An Italian SME Perspective” 80
“Making Services More Tangible using Ingredient Branding Strategy” 80
Communicating CSR for legitimacy: a comparison between service and product companies. 80
Networks For Local Development: Planning a Local Festival (Cal-Iter) For the Avellino’s Cheese Industry 79
The impact of “social mediascape” on brand communication: CSR risks in tweetjacking 76
Cultural Perspectiveson Advertising Perceptions and Brand Trustworthiness 72
Consumer Empowerment and Corporate Reputation Management: Internet Marketing Implications 71
The positive effects of ingredient branding reached by Tetra Pak Italy 71
Tetra Pak Italy’s Ingredient Branding: an exploratory case of strategic communication 70
IMC and place tourism: toward a conceptual model 70
“Tetra Pak Italy: key factors of success and positive effects of ingredient branding" 69
The Role of Igers inthe Territorial Dynamics of Sustainable Tourism-oriented Destinations 68
A systematic literature review of food sustainable supply chain management (FSSCM): building blocks and research trends 68
Creating value with country-specific consumer attitudes: an explorative study on students’ perceptions of top-of-mind brands in two European Countries 67
Corporate Communication and CSR; comparing Italian and Dutch energy companies on anti-­greenwashing strategies 66
Corporate Community Relations: A sub-Saharan bank Perspective 65
Sustainability of strategic Corporate Social Responsability in Financial Sector of Developing Countries: a Ghana Perspective 65
‘Bernstein’s communication wheel revisited’ 64
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing 63
CSR of foreign banks from Central and Eastern Europe – an international comparison 63
The Role of Physical Metaphors for Decision-Making in Integrated Corporate Communication 61
Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies 57
“Dual Marketing Communications in B2B and B2C Contexts” 53
Branding: Ethic, sustainability, and Inclusion 53
Nationalism and familiarity in consumer attitudes to top-of-mind corporate brands: a comparison between Italian and Spanish students 51
Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs? 50
“Networks For Local Development: Planning a Local Festival (Cal-Iter) For the Avellino’s Cheese Industry” 49
From strategic corporate social responsibility to value creation: an analysis of corporate website communication in the banking sector 49
From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast 48
Managing CSR communication: A study of legitimacy-seeking strategies adopted by service and product companies 47
Rethinking Bernstein communication wheel: A re-visitation of a communication tool 43
Integrated marketing communication in B2B2C area 42
Ingredient Brand Strategy in manufacturing sector: enhancing the value proposition 41
Developing Corporate Communications in Italian firms: An Exploratory Study 41
Conclusion to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing 41
Contemporary Issues in Branding 40
From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape 37
Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry 36
Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities 35
Business areas that can benefit of dual marketing practices.Presentation of case studies 35
Towards Ethical Consumption Activities among Tourism Firms: Nexus of Environmental Knowledge, CSR Participation and Psychological Social Support 33
Big data per l'open innovation. Trends, opportunità e nuove sfide per i decision makers nel mercato del lavoro 33
Intelligent packaging in the transition from linear to circular economy: Driving research in practice 33
The evaluation of the impact of innovation management capability to organisational performance 31
How to boost place branding leveraging on community relations. An exploration of banking sector in Ghana 29
Fifth-generation (5G) communication networks and sustainability: a research agenda 29
Introduction to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing 28
Teaching Corporate Social Responsibility and Business Ethics at Economic Programs 27
Introduction to Contemporary Issues in Branding 26
An Italian Business Model for Engaging Organisations to Social Wellness: A Focus on the for Benefit Companies 26
Industrial branding: communicating in business to business sector 24
Mobile Banking: An Innovative Solution for Increasing Financial Inclusion in Sub-Saharan African Countries: Evidence from Nigeria 23
Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between Londo and New York 22
Dual marketing communications: Enriching channel value network with a multi-channel strategic communication 20
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector 19
MIXED-METHODS RESEARCH. Why and how to use it 17
null 14
Energy Transition in European Union—Challenges and Opportunities 7
Intelligent packaging in the food sector. Shaping a research agenda and finding future trends. 6
Following footprints of strategic corporate social responsibility: the effect of digital transformations 6
Inclusión financiera en los países de la zona euro: una oportunidad para aumentar el bienestar social 4
Totale 6.108
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Categoria #
all - tutte 23.133
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 23.133
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021535 34 42 51 9 51 22 57 11 68 5 52 133
2021/2022599 14 0 2 17 35 1 15 22 85 79 74 255
2022/2023870 97 73 19 112 87 181 0 87 130 6 47 31
2023/2024574 33 62 34 43 31 70 29 51 21 38 63 99
2024/20251.110 60 22 48 49 38 115 153 93 160 45 178 149
2025/202611 11 0 0 0 0 0 0 0 0 0 0 0
Totale 6.108