UniSa - IRIS Institutional Research Information System

PALAZZO, MARIA
 Distribuzione geografica
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Continente #
NA - Nord America 3.344
AS - Asia 2.420
EU - Europa 1.565
SA - Sud America 115
AF - Africa 17
OC - Oceania 7
Continente sconosciuto - Info sul continente non disponibili 4
Totale 7.472
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Nazione #
US - Stati Uniti d'America 3.314
HK - Hong Kong 1.372
IT - Italia 571
SG - Singapore 363
CN - Cina 300
UA - Ucraina 218
RU - Federazione Russa 187
DE - Germania 168
VN - Vietnam 134
IE - Irlanda 119
BR - Brasile 101
TR - Turchia 71
KR - Corea 63
FI - Finlandia 57
GB - Regno Unito 52
SE - Svezia 50
FR - Francia 32
IN - India 31
AT - Austria 30
NL - Olanda 19
CA - Canada 16
CZ - Repubblica Ceca 13
ID - Indonesia 12
RO - Romania 12
JP - Giappone 11
TW - Taiwan 11
SA - Arabia Saudita 9
PL - Polonia 8
AU - Australia 7
MY - Malesia 7
BD - Bangladesh 6
ES - Italia 6
PT - Portogallo 6
ZA - Sudafrica 6
BG - Bulgaria 5
LT - Lituania 5
MA - Marocco 5
PH - Filippine 5
PK - Pakistan 5
AR - Argentina 4
GE - Georgia 4
MX - Messico 4
EU - Europa 3
PE - Perù 3
UZ - Uzbekistan 3
VE - Venezuela 3
CO - Colombia 2
CR - Costa Rica 2
DO - Repubblica Dominicana 2
HU - Ungheria 2
IR - Iran 2
JM - Giamaica 2
JO - Giordania 2
NG - Nigeria 2
NP - Nepal 2
A2 - ???statistics.table.value.countryCode.A2??? 1
AE - Emirati Arabi Uniti 1
AL - Albania 1
AM - Armenia 1
AZ - Azerbaigian 1
BS - Bahamas 1
CH - Svizzera 1
DK - Danimarca 1
EC - Ecuador 1
GH - Ghana 1
GL - Groenlandia 1
GT - Guatemala 1
IL - Israele 1
IQ - Iraq 1
KE - Kenya 1
KG - Kirghizistan 1
MD - Moldavia 1
NI - Nicaragua 1
OM - Oman 1
PY - Paraguay 1
SI - Slovenia 1
SN - Senegal 1
TN - Tunisia 1
Totale 7.472
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Città #
Hong Kong 1.365
Ann Arbor 780
Chandler 369
Princeton 314
Jacksonville 282
Wilmington 248
Woodbridge 236
Singapore 170
Ashburn 141
Dong Ket 120
Houston 112
Dublin 111
Salerno 80
Andover 71
Izmir 65
Nanjing 57
Moscow 56
Beijing 54
Milan 45
Boardman 42
Pellezzano 39
Munich 38
Rome 37
Naples 31
Fairfield 24
Nuremberg 23
Hebei 22
Shenyang 22
Nanchang 19
Napoli 19
Los Angeles 17
Guangzhou 16
Jiaxing 16
Norwalk 15
Redwood City 15
Tianjin 15
Pune 14
Vienna 14
Changsha 13
Brno 12
San Diego 12
Dallas 10
New York 10
Boston 9
Council Bluffs 9
Düsseldorf 9
Ho Chi Minh City 9
Tokyo 9
Barcellona Pozzo di Gotto 8
Cambridge 8
Fisciano 8
Jakarta 8
Mestre 8
Seattle 8
Stockholm 8
The Dalles 8
Turku 8
Amsterdam 7
Atlanta 7
Casalnuovo di Napoli 7
Hsinchu 7
Portici 7
Salice Salentino 7
São Paulo 7
Columbus 6
London 6
Nürnberg 6
San Francisco 6
Washington 6
Bologna 5
Brooklyn 5
Bucharest 5
Chennai 5
Collecchio 5
Dearborn 5
Derby 5
Jinan 5
Ottawa 5
Paris 5
Prato 5
Santa Clara 5
Sofia 5
Warsaw 5
Acerra 4
Aprilia 4
Boissey-le-Chatel 4
Bozüyük 4
Brasília 4
Caserta 4
Catania 4
Dammam 4
Hangzhou 4
Johannesburg 4
Kerkdriel 4
Montreal 4
Riyadh 4
Rouen 4
San Nicola la Strada 4
Spinea 4
Sydney 4
Totale 5.505
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Nome #
CSR of foreign banks from Central and Eastern Europe – an international comparison 412
Sharing economy e valorizzazione del patrimonio culturale: il caso Made in Cloister 290
IngredientBrandingStrategy in manufacturing sector: enhancing the valueproposition 264
The Role of Igers inthe Territorial Dynamics of Sustainable Tourism-oriented Destinations 186
The evaluation of the impact of innovation management capability to organisational performance 185
Developing a Framework for Measuring Effectiveness of Sustainability Communications through Corporate Websites 179
Exploring and Categorizing Employer Branding Tools Implemented in Italian Companies 142
Avoiding the greenwashing trap: between CSR communication and stakeholder engagement 141
Towards the Integration between Corporate Community Relations and CSR Communication Strategies. The Enel Case Study 139
A closer look to root causes of greenwashing. Some propositions about dimensions of CSR communication 137
Principi e strumenti di management della comunicazione per la sostenibilità 126
Conceptualizing content marketing: a delphi approach 126
Energy Transition in European Union—Challenges and Opportunities 122
“Working towards Dual Marketing Communications” 117
Aligning Corporate Community Relations to CSR communication strategies. ENI: a case study 116
ALINEANDO LAS RELACIONES ENTRE LA EMPRESA Y LA SOCIEDAD MEDIANTE LA COMUNICACIÓN DE LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. UNA COMPARACIÓN ENTRE ENI E IBERDROLA EN LOS CONTEXTOS ITALIANO Y ESPAÑOL 116
Web analytics: livelli e metriche per il marketing e la comunicazione 116
The role played by community in the relationship firm-customer: the online expert investment communities 112
Advertising and Brand Trust: Perspectives From the UK and Italy 109
Applying Ingredient Branding Strategy to Improve Competitiveness in Service Systems 108
Corporate Community Relations: What's the matter with Lombard industrial districts in Italy? 107
Examining the significance of content marketing. New approach in digital marketing or management fashion? 107
Exploring the role of online consumer empowerment in reputation building: research questions and hypotheses 104
“Ingredient branding: A strategic level of the emerging Dual Marketing Communications” 103
La comunicazione per la sostenibilità in ambiente digitale 101
Urban and rural destinations on Instagram: exploring the influencers’ role in #sustainabletourism 100
A comparative analysis between US and Italian food companies on stakeholder relationships via websites 98
Consumer attitudes towards global and local brands: a comparative study 94
ESPAÑA E ITALIA: TAN CERCA Y TAN LEJOS. ESTUDIO EXPLORATORIO DE LOS EFECTOS DEL PAÍS DE ORIGEN EN LAS ACTITUDES HACIA LAS MARCAS TOP OF MIND EN EL CONTEXTO ESPANOL E ITALIANO 93
Branding: a new beginning for financial services? 90
L’atteggiamento dei consumatori nei confronti dei global brand: uno studio esplorativo in tre paesi europei 89
Identifying new segments from a global branding perspective: a three-country study 89
TOWARDS THE INTEGRATION BETWEEN CORPORATE COMMUNITYRELATIONS AND CSR COMMUNICATION STRATEGIES. THE ENEL CASE STUDY 88
Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication 87
Corporate social responsibility: engaging the community 87
Expert Investment Community: l'impatto del web 2.0 sulle relazioni con il contesto finanziario 86
Networks For Local Development: Planning a Local Festival (Cal-Iter) For the Avellino’s Cheese Industry 84
Communicating CSR for legitimacy: a comparison between service and product companies. 84
The role of corporate community relations for a strategic approach to CSR communication. Some insights from two case studies. 83
“The Value and Significance of Corporate Community Relations: An Italian SME Perspective” 81
“Making Services More Tangible using Ingredient Branding Strategy” 81
The impact of “social mediascape” on brand communication: CSR risks in tweetjacking 77
Cultural Perspectiveson Advertising Perceptions and Brand Trustworthiness 76
Consumer Empowerment and Corporate Reputation Management: Internet Marketing Implications 75
The positive effects of ingredient branding reached by Tetra Pak Italy 73
IMC and place tourism: toward a conceptual model 73
Managing CSR communication: A study of legitimacy-seeking strategies adopted by service and product companies 73
A systematic literature review of food sustainable supply chain management (FSSCM): building blocks and research trends 73
“Tetra Pak Italy: key factors of success and positive effects of ingredient branding" 72
Tetra Pak Italy’s Ingredient Branding: an exploratory case of strategic communication 71
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing 70
Corporate Communication and CSR; comparing Italian and Dutch energy companies on anti-­greenwashing strategies 68
Creating value with country-specific consumer attitudes: an explorative study on students’ perceptions of top-of-mind brands in two European Countries 68
Big data per l'open innovation. Trends, opportunità e nuove sfide per i decision makers nel mercato del lavoro 67
Corporate Community Relations: A sub-Saharan bank Perspective 66
Sustainability of strategic Corporate Social Responsability in Financial Sector of Developing Countries: a Ghana Perspective 66
‘Bernstein’s communication wheel revisited’ 65
From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast 65
The Role of Physical Metaphors for Decision-Making in Integrated Corporate Communication 63
Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies 58
Branding: Ethic, sustainability, and Inclusion 57
“Dual Marketing Communications in B2B and B2C Contexts” 55
Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs? 54
Nationalism and familiarity in consumer attitudes to top-of-mind corporate brands: a comparison between Italian and Spanish students 52
“Networks For Local Development: Planning a Local Festival (Cal-Iter) For the Avellino’s Cheese Industry” 50
From strategic corporate social responsibility to value creation: an analysis of corporate website communication in the banking sector 50
Rethinking Bernstein communication wheel: A re-visitation of a communication tool 45
Conclusion to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing 45
Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry 44
Mobile Banking: An Innovative Solution for Increasing Financial Inclusion in Sub-Saharan African Countries: Evidence from Nigeria 44
Developing Corporate Communications in Italian firms: An Exploratory Study 43
Integrated marketing communication in B2B2C area 43
Ingredient Brand Strategy in manufacturing sector: enhancing the value proposition 42
Contemporary Issues in Branding 41
Intelligent packaging in the transition from linear to circular economy: Driving research in practice 40
Business areas that can benefit of dual marketing practices.Presentation of case studies 39
From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape 38
Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities 36
Towards Ethical Consumption Activities among Tourism Firms: Nexus of Environmental Knowledge, CSR Participation and Psychological Social Support 34
How to boost place branding leveraging on community relations. An exploration of banking sector in Ghana 30
Fifth-generation (5G) communication networks and sustainability: a research agenda 30
Introduction to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing 29
An Italian Business Model for Engaging Organisations to Social Wellness: A Focus on the for Benefit Companies 29
Teaching Corporate Social Responsibility and Business Ethics at Economic Programs 28
Introduction to Contemporary Issues in Branding 27
Industrial branding: communicating in business to business sector 25
Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between Londo and New York 23
Dual marketing communications: Enriching channel value network with a multi-channel strategic communication 21
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector 20
MIXED-METHODS RESEARCH. Why and how to use it 18
null 14
Intelligent packaging in the food sector. Shaping a research agenda and finding future trends. 9
Following footprints of strategic corporate social responsibility: the effect of digital transformations 7
Inclusión financiera en los países de la zona euro: una oportunidad para aumentar el bienestar social 4
Totale 7.664
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Categoria #
all - tutte 26.321
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 26.321
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021501 0 42 51 9 51 22 57 11 68 5 52 133
2021/2022599 14 0 2 17 35 1 15 22 85 79 74 255
2022/2023870 97 73 19 112 87 181 0 87 130 6 47 31
2023/2024574 33 62 34 43 31 70 29 51 21 38 63 99
2024/20251.110 60 22 48 49 38 115 153 93 160 45 178 149
2025/20261.567 530 1.037 0 0 0 0 0 0 0 0 0 0
Totale 7.664