UniSa - IRIS Institutional Research Information System

PALAZZO, MARIA
 Distribuzione geografica
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Continente #
NA - Nord America 3.136
EU - Europa 1.419
AS - Asia 952
SA - Sud America 65
AF - Africa 10
OC - Oceania 7
Continente sconosciuto - Info sul continente non disponibili 4
Totale 5.593
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Nazione #
US - Stati Uniti d'America 3.121
IT - Italia 548
SG - Singapore 317
CN - Cina 296
UA - Ucraina 218
RU - Federazione Russa 187
VN - Vietnam 123
DE - Germania 122
IE - Irlanda 116
TR - Turchia 70
BR - Brasile 55
FI - Finlandia 49
SE - Svezia 44
KR - Corea 43
GB - Regno Unito 38
FR - Francia 28
IN - India 21
NL - Olanda 16
HK - Hong Kong 15
CZ - Repubblica Ceca 12
ID - Indonesia 12
RO - Romania 12
TW - Taiwan 11
AT - Austria 9
CA - Canada 8
SA - Arabia Saudita 8
AU - Australia 7
MY - Malesia 7
PT - Portogallo 6
BG - Bulgaria 5
JP - Giappone 5
PH - Filippine 5
PK - Pakistan 4
EU - Europa 3
GE - Georgia 3
MA - Marocco 3
PE - Perù 3
UZ - Uzbekistan 3
AR - Argentina 2
BD - Bangladesh 2
CO - Colombia 2
DO - Repubblica Dominicana 2
ES - Italia 2
HU - Ungheria 2
IR - Iran 2
NG - Nigeria 2
VE - Venezuela 2
ZA - Sudafrica 2
A2 - ???statistics.table.value.countryCode.A2??? 1
AE - Emirati Arabi Uniti 1
AL - Albania 1
BS - Bahamas 1
CH - Svizzera 1
DK - Danimarca 1
EC - Ecuador 1
GH - Ghana 1
GL - Groenlandia 1
GT - Guatemala 1
JO - Giordania 1
KE - Kenya 1
KG - Kirghizistan 1
MD - Moldavia 1
MX - Messico 1
NI - Nicaragua 1
NP - Nepal 1
OM - Oman 1
SI - Slovenia 1
SN - Senegal 1
Totale 5.593
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Città #
Ann Arbor 780
Chandler 369
Princeton 314
Jacksonville 282
Wilmington 248
Woodbridge 236
Ashburn 126
Singapore 125
Dong Ket 120
Houston 109
Dublin 108
Salerno 80
Andover 71
Izmir 65
Nanjing 57
Moscow 56
Beijing 50
Milan 45
Boardman 42
Pellezzano 39
Rome 36
Fairfield 24
Hebei 22
Naples 22
Shenyang 22
Nanchang 19
Napoli 19
Guangzhou 16
Jiaxing 16
Hong Kong 15
Norwalk 15
Redwood City 15
Tianjin 15
Pune 14
Changsha 13
Brno 12
San Diego 12
Munich 11
Düsseldorf 9
Barcellona Pozzo di Gotto 8
Cambridge 8
Fisciano 8
Jakarta 8
Mestre 8
Casalnuovo di Napoli 7
Dallas 7
Hsinchu 7
Portici 7
Salice Salentino 7
Seattle 7
Los Angeles 6
Nürnberg 6
Washington 6
Bologna 5
Bucharest 5
Collecchio 5
Dearborn 5
Derby 5
Jinan 5
Ottawa 5
Paris 5
Prato 5
Sofia 5
Vienna 5
Acerra 4
Amsterdam 4
Aprilia 4
Atlanta 4
Boissey-le-Chatel 4
Bozüyük 4
Caserta 4
Catania 4
Dammam 4
Hangzhou 4
Kerkdriel 4
Nuremberg 4
Riyadh 4
Rouen 4
San Nicola la Strada 4
Spinea 4
Sydney 4
Amadora 3
Ancona 3
Angri 3
Aschaffenburg 3
Berlin 3
Camaçari 3
Cernavodă 3
Cyberjaya 3
Eboli 3
Edinburgh 3
Frankfurt am Main 3
Helsinki 3
Karachi 3
Kochi 3
Kunming 3
Menlo Park 3
Niteroi 3
Rio de Janeiro 3
Shanghai 3
Totale 3.929
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Nome #
Towards the Integration between Corporate Community Relations and CSR Communication Strategies. The Enel Case Study 136
Avoiding the greenwashing trap: between CSR communication and stakeholder engagement 130
A closer look to root causes of greenwashing. Some propositions about dimensions of CSR communication 129
Conceptualizing content marketing: a delphi approach 117
Sharing economy e valorizzazione del patrimonio culturale: il caso Made in Cloister 115
“Working towards Dual Marketing Communications” 113
Web analytics: livelli e metriche per il marketing e la comunicazione 112
The role played by community in the relationship firm-customer: the online expert investment communities 110
Aligning Corporate Community Relations to CSR communication strategies. ENI: a case study 109
Exploring and Categorizing Employer Branding Tools Implemented in Italian Companies 104
Corporate Community Relations: What's the matter with Lombard industrial districts in Italy? 103
Exploring the role of online consumer empowerment in reputation building: research questions and hypotheses 100
“Ingredient branding: A strategic level of the emerging Dual Marketing Communications” 99
Applying Ingredient Branding Strategy to Improve Competitiveness in Service Systems 95
Examining the significance of content marketing. New approach in digital marketing or management fashion? 94
Advertising and Brand Trust: Perspectives From the UK and Italy 93
A comparative analysis between US and Italian food companies on stakeholder relationships via websites 91
Developing a Framework for Measuring Effectiveness of Sustainability Communications through Corporate Websites 91
ALINEANDO LAS RELACIONES ENTRE LA EMPRESA Y LA SOCIEDAD MEDIANTE LA COMUNICACIÓN DE LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. UNA COMPARACIÓN ENTRE ENI E IBERDROLA EN LOS CONTEXTOS ITALIANO Y ESPAÑOL 89
TOWARDS THE INTEGRATION BETWEEN CORPORATE COMMUNITYRELATIONS AND CSR COMMUNICATION STRATEGIES. THE ENEL CASE STUDY 86
L’atteggiamento dei consumatori nei confronti dei global brand: uno studio esplorativo in tre paesi europei 86
La comunicazione per la sostenibilità in ambiente digitale 86
Expert Investment Community: l'impatto del web 2.0 sulle relazioni con il contesto finanziario 84
Principi e strumenti di management della comunicazione per la sostenibilità 84
Consumer attitudes towards global and local brands: a comparative study 83
ESPAÑA E ITALIA: TAN CERCA Y TAN LEJOS. ESTUDIO EXPLORATORIO DE LOS EFECTOS DEL PAÍS DE ORIGEN EN LAS ACTITUDES HACIA LAS MARCAS TOP OF MIND EN EL CONTEXTO ESPANOL E ITALIANO 83
Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication 83
Corporate social responsibility: engaging the community 83
IngredientBrandingStrategy in manufacturing sector: enhancing the valueproposition 82
Identifying new segments from a global branding perspective: a three-country study 82
Branding: a new beginning for financial services? 80
The role of corporate community relations for a strategic approach to CSR communication. Some insights from two case studies. 80
Urban and rural destinations on Instagram: exploring the influencers’ role in #sustainabletourism 80
“Making Services More Tangible using Ingredient Branding Strategy” 78
Networks For Local Development: Planning a Local Festival (Cal-Iter) For the Avellino’s Cheese Industry 78
“The Value and Significance of Corporate Community Relations: An Italian SME Perspective” 77
The impact of “social mediascape” on brand communication: CSR risks in tweetjacking 75
Communicating CSR for legitimacy: a comparison between service and product companies. 75
Cultural Perspectiveson Advertising Perceptions and Brand Trustworthiness 70
Consumer Empowerment and Corporate Reputation Management: Internet Marketing Implications 69
The positive effects of ingredient branding reached by Tetra Pak Italy 68
Tetra Pak Italy’s Ingredient Branding: an exploratory case of strategic communication 68
IMC and place tourism: toward a conceptual model 68
“Tetra Pak Italy: key factors of success and positive effects of ingredient branding" 66
Creating value with country-specific consumer attitudes: an explorative study on students’ perceptions of top-of-mind brands in two European Countries 65
Corporate Communication and CSR; comparing Italian and Dutch energy companies on anti-­greenwashing strategies 64
Corporate Community Relations: A sub-Saharan bank Perspective 63
‘Bernstein’s communication wheel revisited’ 62
Sustainability of strategic Corporate Social Responsability in Financial Sector of Developing Countries: a Ghana Perspective 62
The Role of Physical Metaphors for Decision-Making in Integrated Corporate Communication 59
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing 58
The Role of Igers inthe Territorial Dynamics of Sustainable Tourism-oriented Destinations 58
CSR of foreign banks from Central and Eastern Europe – an international comparison 58
A systematic literature review of food sustainable supply chain management (FSSCM): building blocks and research trends 58
Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies 53
“Dual Marketing Communications in B2B and B2C Contexts” 51
Nationalism and familiarity in consumer attitudes to top-of-mind corporate brands: a comparison between Italian and Spanish students 49
“Networks For Local Development: Planning a Local Festival (Cal-Iter) For the Avellino’s Cheese Industry” 48
Branding: Ethic, sustainability, and Inclusion 47
Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs? 45
Managing CSR communication: A study of legitimacy-seeking strategies adopted by service and product companies 44
From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast 43
From strategic corporate social responsibility to value creation: an analysis of corporate website communication in the banking sector 43
Integrated marketing communication in B2B2C area 40
Rethinking Bernstein communication wheel: A re-visitation of a communication tool 39
Developing Corporate Communications in Italian firms: An Exploratory Study 38
Contemporary Issues in Branding 38
Ingredient Brand Strategy in manufacturing sector: enhancing the value proposition 37
Conclusion to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing 36
From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape 36
Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry 35
Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities 32
Towards Ethical Consumption Activities among Tourism Firms: Nexus of Environmental Knowledge, CSR Participation and Psychological Social Support 31
Big data per l'open innovation. Trends, opportunità e nuove sfide per i decision makers nel mercato del lavoro 31
Intelligent packaging in the transition from linear to circular economy: Driving research in practice 31
The evaluation of the impact of innovation management capability to organisational performance 30
Business areas that can benefit of dual marketing practices.Presentation of case studies 27
Fifth-generation (5G) communication networks and sustainability: a research agenda 27
How to boost place branding leveraging on community relations. An exploration of banking sector in Ghana 26
Introduction to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing 25
Teaching Corporate Social Responsibility and Business Ethics at Economic Programs 25
Introduction to Contemporary Issues in Branding 24
An Italian Business Model for Engaging Organisations to Social Wellness: A Focus on the for Benefit Companies 23
Industrial branding: communicating in business to business sector 22
Mobile Banking: An Innovative Solution for Increasing Financial Inclusion in Sub-Saharan African Countries: Evidence from Nigeria 20
Dual marketing communications: Enriching channel value network with a multi-channel strategic communication 18
Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between Londo and New York 18
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector 16
MIXED-METHODS RESEARCH. Why and how to use it 15
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Following footprints of strategic corporate social responsibility: the effect of digital transformations 5
Energy Transition in European Union—Challenges and Opportunities 5
Intelligent packaging in the food sector. Shaping a research agenda and finding future trends. 4
Inclusión financiera en los países de la zona euro: una oportunidad para aumentar el bienestar social 3
Totale 5.785
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Categoria #
all - tutte 21.832
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 21.832
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/2020139 0 0 0 0 0 0 0 0 0 0 92 47
2020/2021535 34 42 51 9 51 22 57 11 68 5 52 133
2021/2022599 14 0 2 17 35 1 15 22 85 79 74 255
2022/2023870 97 73 19 112 87 181 0 87 130 6 47 31
2023/2024574 33 62 34 43 31 70 29 51 21 38 63 99
2024/2025798 60 22 48 49 38 115 153 93 160 45 15 0
Totale 5.785